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Frank's motorcycle sales and service.(power profile)(Company Profile)

Powersports Business, March, 2005 by Filatoff, Julie

Content provided in partnership with HighBeam Research

CONTACT

Route 15

Essex, Vermont 05451

802/878-3930

www.franksmotorcyclesales.com

OWNER

Lester Pelkey

BUSINESS PROFILE

The 7,800-sq.-ft. dealership was founded in 1955 by Frank Pelkey, Lester's father. Essex and the surrounding area has a population of 25,000. Carries BMW, Ducati, and Triumph motorcycles, and Yamaha snowmobiles. The largest-selling segment is motorcycle, by a slim margin. Seven employees.

GREATEST CONCERN

"The motorcycle industry has to take a page from the snowmobile industry-involve the family," says Lester Pelkey. "Snowmobile riders have been very good about including...

 

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