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Industry: Email Alert RSS FeedFrank's motorcycle sales and service.(power profile)(Company Profile)
Powersports Business, March, 2005 by Filatoff, Julie
CONTACT
Route 15
Essex, Vermont 05451
802/878-3930
www.franksmotorcyclesales.com
OWNER
Lester Pelkey
BUSINESS PROFILE
The 7,800-sq.-ft. dealership was founded in 1955 by Frank Pelkey, Lester's father. Essex and the surrounding area has a population of 25,000. Carries BMW, Ducati, and Triumph motorcycles, and Yamaha snowmobiles. The largest-selling segment is motorcycle, by a slim margin. Seven employees.
GREATEST CONCERN
"The motorcycle industry has to take a page from the snowmobile industry-involve the family," says Lester Pelkey. "Snowmobile riders have been very good about including as much of the family as possible. That has led to the snowmobile clientele in...
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