E-TON, GE offer private label credit card program.(GE Consumer Finance and E-TON America LLC)(Brief Article)

Powersports Business, June, 2005 by Skogman, Eric

The Retail Sales Finance unit of GE Consumer Finance has signed a multi-year agreement to offer a new consumer credit card program through E-TON America, LLC.

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Headquartered in Spartanburg, S.C., E-TON America is the North American subsidiary of Ji-ee, a Chinese manufacturer of ATVs, scooters and motorcycles. E-TON America currently distributes Viper and Yukon ATVs, the Beamer scooter, and a line of helmets and accessories. The new E-TON consumer finance program will be available through more than 600 qualified E-TON dealers in the United States.

"We believe the new credit card program will build awareness of our brand and promote add-on sales," said Steve Murph, E-TON's Vice President. "Cardholders will have access...