Kawasaki bolsters marketing effort.(MOTORCYCLE)

Powersports Business, June, 2005 by Ebert, Guido

With a new website, new owner's club, increased mainstream advertising, and revamped sales and marketing departments, Kawasaki Motors Corp., U.S.A. (KMC USA) appears to be working to re-energize in the U.S. powersports market.

KMC USA firmly established itself in the powersports industry years ago with its trademarked Jet Ski and Ninja names. The names still exist in the Kawi line-up, yet a changing consumer market and increased competition have chipped away at the OEM's once princely position amongst powersports vehicle manufacturers.

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KMC USA distributes Kawasaki motorcycles, ATVs, PWC, utility vehicles and power products through a network of more than 1,500 independent retailers, with an additional 8,400 retailers...