Retail Industry
Industry: Email Alert RSS FeedKawasaki bolsters marketing effort.(MOTORCYCLE)
Powersports Business, June, 2005 by Ebert, Guido
With a new website, new owner's club, increased mainstream advertising, and revamped sales and marketing departments, Kawasaki Motors Corp., U.S.A. (KMC USA) appears to be working to re-energize in the U.S. powersports market.
KMC USA firmly established itself in the powersports industry years ago with its trademarked Jet Ski and Ninja names. The names still exist in the Kawi line-up, yet a changing consumer market and increased competition have chipped away at the OEM's once princely position amongst powersports vehicle manufacturers.
[ILLUSTRATION OMITTED]
KMC USA distributes Kawasaki motorcycles, ATVs, PWC, utility vehicles and power products through a network of more than 1,500 independent retailers, with an additional 8,400 retailers...
Most Recent Business Articles
- Multiple criteria evaluation and optimization of transportation systems
- Multi-criteria analysis procedure for sustainable mobility evaluation in urban areas
- A two-leveled multi-objective symbiotic evolutionary algorithm for the hub and spoke location problem
- Multi-criteria analysis for evaluating the impacts of intelligent speed adaptation
- The development of Taiwan arterial traffic-adaptive signal control system and its field test: a Taiwan experience
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- Design a commission plan that drives sales - Sales Commissions
- Too Young to Rent a Car? - 25-years-old the minimum age for car renting - Brief Article
- LIFO vs. FIFO: a return to the basics
