Polaris offers interactive ATV sales tool.(all terrain vehicles)

Powersports Business, June, 2005

Positioned in 200 dealerships selling Polaris' ATV product, the Polaris ATV Experience Center is a new interactive merchandising display the company says serves as a focal point in dealerships to help drive brand ATV and ATV accessory sales.

The unit comes in two parts. One half is designed to attract the consumer from across the store and consists of a large flat-screen monitor attached to an approximately eight-foot-tall stand. It loops video images of ATV rides, interviews, and safety tips, among other things. The second portion of the offering comes in the form of an LCD monitor attached to a stationary fully equipped Polaris quad. The monitor takes the seated consumer through a simulated ATV riding experience, offers information concerning "Polaris'...