Utility vehicle market on major upswing.(Trendline)

Powersports Business, September, 2005 by Crocker, Dave

EDITOR'S NOTE: Powersports Business and Power Product Marketing (PPM), the Minneapolis research firm, have been following the North American utility vehicle (UTV) market for several years. UTVs encompass a broad number of vehicle types. Probably the two most important considerations are that UTVs typically have bench or bucket seats for one or more passengers as opposed to ATVs where single passengers straddle the machine like a motorcycle. Another consideration is that UTVs typically have rear dump beds, although some analysts include personnel carriers as UTVs where the cargo bed is replaced by additional seating. This market has taken on new dimensions in recent years with the surge in sales and new OEMs entering the market. Here is the most recent report prepard by...

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