Jordan introduces motorcycle apparel.(Distributor Report)

Powersports Business, February, 2006 by Ebert, Guido

Michael Jordan, regarded by many as the greatest basketball player ever, is bringing his name to the motorcycle apparel industry with a line of riding gear touting his Suzuki race team.

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The officially licensed Jordan brand apparel is a product of Joe Rocket, a brand owned by Randy Robison's Robison's, Inc. The Jordan/Joe Rocket lineup includes men's and women's leather jackets, textile jackets and gloves featuring the unique Jordan Brand colors and styling, including the signature 20th anniversary Jordan history graphics.

Jordan Suzuki race team replica jackets, in leather and textile styles for men and women, also are part of the collection.

Fueled by his deal with Nike, Jordan made approximately $33...