Chicago Cycle adds Kawasaki.(Cycle Report)

Powersports Business, July, 2006 by Ebert, Guido

Chicago Cycle, a retail superstore owned by Giant Motorsports, Inc., has added Kawasaki to its inventory.

Giant Motorsports, Inc., Salem, Ohio, operates two wholly-owned subsidiaries, W.W. Cycles in Salem and Chicago Cycle in Chicago. W.W. Cycles carries Honda, Yamaha, Suzuki, Kawasaki and Polaris. Chicago Cycle now sells Honda, Yamaha, Suzuki, Kawasaki and Ducati.

Chicago Cycle generated approximately $40 million in sales last year. Giant management estimates that brands now carried by the Chicago Cycle store account for approximately 70 percent of the market for motorcycles, ATVs and scooters.

Giant officials say they are attempting to leverage revenue and earnings growth through acquisitions in new regions, through internal growth and...