Retail Industry
Industry: Email Alert RSS FeedTucker makes changes to Firstgear lineup.(Ed Tucker Distributor Inc.)
Powersports Business, October, 2006
Tucker Rocky released its first Firstgear catalog since the Fort Worth, Texas, distributor purchased the brand in 2005.
In doing so, Tucker Rocky officials made moves to strengthen Firstgear's high-tech image plus bring more style and fashion to its women's lineup, said Harry Slack, Tucker Rocky's vice president of product development.
Firstgear was originally designed and produced by Intersport Fashions West before the company was sold to Eurobike and later to Fairchild in 2003. Tucker Rocky then purchased the brand in August of 2005.
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The riding gear is known as a high-tech line for the high-mileage rider, Slack said. Tucker Rocky wasn't about to change that. In fact, the company made investments to...
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