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Industry: Email Alert RSS FeedWhy the powersports industry is not the car business.(DEALER ADVOCATE)
Powersports Business, January, 2007 by Lemco, Ed
There is a lot more than just the number of wheels that set us apart.
To be sure, we have gleaned a lot from the auto world. What sets auto dealers apart from most retailers is the priority assigned to the sales department. They know they have to drive the sales process because, like us, for them the money is in the metal. Everything we do follows the sale of the unit. Motorcycle dealers who have learned that lesson and have control of the sales department control their own destiny and are far less likely to be subject to the whims of the marketplace.
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The auto dealers developed the first F & I departments. It has taken awhile for us to get them firmly established in our business. Motorcycle dealers, who try to set up...
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