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Industry: Email Alert RSS FeedShould OEM ratings be public?(NEWS)
Powersports Business, January, 2007 by Pascale, Neil
J.D. Power and Associates' decision to publicize ratings on top motorcycle manufacturers for the first time has drawn mixed reactions from OEMs.
[ILLUSTRATION OMITTED]
J.D. Power's new buyer satisfaction survey in itself is not new, as several of the industry's large manufacturers have used it over the past nine years to chart their progress against different industry benchmarks.
What is new is the public's access to some of the brand-specific findings. For the first time, consumers could go onto J.D. Powers' Web site and see how 10 motorcycle manufacturers performed, according to the new bike buyer, in five areas: product, quality, cost of ownership, sales and service.
Victory and BMW rated the highest in the most categories,...
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