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Cadbury purple win.
Australasian Business Intelligence, May, 2006
Tags: Cadbury Schweppes Plc.
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May 31, 2006 (Retail World - ABIX via COMTEX) -- The decision by Cadbury Schweppes to take Darrell Lea to the Federal Court of Australia shows how significant the use of colour is becoming in branding. Cadbury Schweppes sued Darrell Lea over its use of the colour purple in its packaging, staff uniforms and store layout.
Meanwhile, Cadbury Schweppes has been successful with its application to the Trade Marks Office in regard with its request to register what it refers to as "Cadbury purple". The chocolate makers' first application in regard to trademarking the colour dates ...
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