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Battle for the armchair traveller.
Australasian Business Intelligence, May, 2006
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Byline: Freya Purnell
May 31, 2006 (B&T Weekly - ABIX via COMTEX) -- Travel shows are very popular among Australian TV viewers. Seven's "The Great Outdoors" and Nine's "Getaway" dominate the sector. They have audiences of around 1.25 million in the five capital cities. "Getaway" is particularly popular in the 40-plus demographic group. According to Craig Walsh, executive producer of "The Great Outdoors", his program's audience is dominated by younger families and those over 30. SBS Television's ...
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