Business Services Industry

Brave new world.

Australasian Business Intelligence, August, 2001

Aug 12, 2001 (Sunday Times

ABIX via COMTEX) -- Wayne Cooper is the designer behind the Australian fashion label, Brave. He was born in London's poor East

, but did well at school and eventually enrolled to study law at the London School of Economics. He supported himself by working as a part-time window dresser at Jones, a trendy fashion outlet in Chelsea, while he was a student, and it was here that his interest in fashion surfaced. Even before he graduated as a lawyer, he knew that his heart was not in it, but he completed his course nonetheless and then set off to travel. He arrived in Sydney in 1985 with $A100 in his pocket and managed to get a job in an exclusive fashion boutique. Shortly after, he launched his Brave label, which now turns over...

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