Business Services Industry
Foster's hunting for SA drinkers.
Australasian Business Intelligence, October, 2001
Oct 9, 2001 (The Advertiser
ABIX via COMTEX) -- South Australian (SA) beer drinkers prefer to drink Lion Nathan's Adelaide-brewed West End Draught. The beer has 35 of the SA market. Nonetheless, the Melbourne-based Foster's Group division, Carlton & United Breweries (CUB), sells 34 million litres of beer in SA each year, most of it packaged. CUB is planning to spend $A100,000 over one year in an attempt to entice SA draught beer drinkers back to the Victorian drop. The company intends making its Carlton G beer, which contains a natural stimulant, Guarana, widely available in SA alongside a beer called Carlton Black.
FOSTER'S GROUP LIMITED - ASX FGL: CARLTON AND UNITED BREWERIES LIMITED: LION NATHAN LIMITED - ASX LNN
By Meredith Booth
...
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