Business Services Industry
You are what you buy.
Australasian Business Intelligence, January, 2002
Jan 24, 2002 (The Sydney Morning Herald
ABIX via COMTEX) -- The aging "baby boom" generation in Australia could represent a bonanza for retailers. In early 2002, the baby boomers are getting older, they have money to spend, and they love spending. They just want the right products that they feel right about, or are attuned to. Subaru Australia has made a fortune selling all-wheel drive vehicles to cashed-up baby boomers. These are family-oriented people, who love sports, fun and "spending up big". Access Economics believes that the retailers who attune themselves to this group will make the biggest fortunes in coming years. Their sheer weight of numbers and spending power will shift consumption patterns. There are different types of baby boomers and it would...
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