What's in a name? $9 billion!

Australasian Business Intelligence,  January, 2002  

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February, 2002 (Marketing & Ebusiness

ABIX via COMTEX) -- The corporate name to top the list of the Interbrand Australian brand value study in 2001 was Telstra, with a valuation of $A9.4 billion. Surprisingly, Qantas Airways, NRMA Insurance and AMP were excluded altogether from the brand study. Undoubtedly, brands have become a significant and powerful presence in both the private and public spheres. However, a Brand Finance study has shown that only 12 per cent of the 43 largest Australian companies include the value of their brands in financial accounts. This finding brings ...

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