Business Services Industry
Olympics give Seven the jump on its rivals.
Australasian Business Intelligence, February, 2002
Feb 22, 2002 (The Australian Financial Review
ABIX via COMTEX) -- Australia's Seven Network, is doing well out of the Winter Olympic Games. According to the television broadcaster's director of sales, Anthony Fitzgerald, Seven exceeded its budget for the Olympics, assisted by national sponsors such as Harvey Norman, Lexus, Subaru and Westpac Bank. Seven was also helped by State sponsors which included Chicken Treat, Insurance Australia, RAA Insurance and Retravision. The Olympics, which Seven has cleverly broadcast after its top-rating programs, have won the network a peak audience level for seven nights out of 11.
SEVEN NETWORK LIMITED - ASX SEV: HARVEY NORMAN HOLDINGS LIMITED - ASX
HVN:
LEXUS AUSTRALIA:
SUBARU (AUST) PTY...
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