Business Services Industry
Ogilvy PR rides to success against tide.
Australasian Business Intelligence, March, 2002
Mar 25, 2002 (The Australian Financial Review
ABIX via COMTEX) -- WPP Group and STW Communications formed a joint venture to revive the fortunes of Ogilvy Public Relations (PR). Ethnic Communications and Impact Employee Communications were merged with three acquisitions: Parker & Partners, Howorth Communications and Savage & Horrigan. The consultancies were covered by the Ogilvy PR umbrella but operated separately. Matthew Anderson, the president of Ogilvy PR, says that the group experienced 30 per cent revenue growth in 2001. Anderson says that similar growth is anticipated in 2002 and some specialist acquisitions could be made.
Publication Date: 26 March 2002
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