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Australasian Business Intelligence, March, 2002
Mar 26, 2002 (B&T
ABIX via COMTEX) -- Australian Red Cross has moved into the online world. It will use new online techniques as it seeks donations for its March 2002, Red Cross Calling, appeal. In March 2002, the Australian Red Cross will take online donations for the first time and will offer free electronic cards (e-cards). The web site, where donations can be made, was created by Digital@jwt. The Australian Red Cross has a relationship with the advertising agency J Walter Thompson. The free e-cards have pictures of popular television actors on them. The online donations are completely secure and an official electronic receipt is e-mailed back to the donor.
Publication Date: 22 March 2002
AUSTRALIAN RED CROSS SOCIETY: J WALTER THOMPSON...
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