Business Services Industry

To err is all too human.

Australasian Business Intelligence, March, 2002

Mar 9, 2002 (The Australian Financial Review

ABIX via COMTEX) -- Behavioural theories are becoming an increasingly popular tool in examining the reasons why experienced investors occasionally make huge errors. In his book on behavioural finance, "Beyond Fear and Greed", Hersh Shefrin, a professor at Santa Clara University in California, writes that it is "overconfidence" and succumbing to subjective feelings which usually leads an investor to make bad stock decisions. "Anchoring" has also been identified as another way people can be unsuccessful in their investment strategies. It not unusual for investors to rigidly believe that market trends will remain the same over a long period of time, when, in truth, market movements are often much more volatile....

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