Business Services Industry
Advertising spending by airlines begins to climb again.
Australasian Business Intelligence, May, 2002
May 13, 2002 (The Asian Wall Street Journal
ABIX via COMTEX) -- A number of airlines are increasing their advertising in the Asian region in 2002. A director for media buying at Universal McCann, Victoria Henderson, says that close to no airline advertising took place in the three months ending 31 December 2001. KLM Royal Dutch Airlines had a 50 lower advertising budget for Asia in the first quarter of 2002 but the level of advertising expenditure is returning to normal levels for the second quarter of 2002. One of the reasons for the revival in airline advertising in Asia is the improvement in consumer confidence. A further reason is the start of a new fiscal year, which means that airlines such as Air France and Singapore International Airlines have cash to...
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