Cadbury targets gregarious set.

Australasian Business Intelligence,  May, 2002  

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May 02, 2002 (Ad News

ABIX via COMTEX) -- Cadbury is launching a new product in the refresh category with a $A7 million marketing campaign. The Australian and New Zealand campaign for the Trebor 24-7 mint and gum product will start in May 2002, targetting the 18-to-25-year-old demographic group. The product has been a market leader in Great Britain for nearly 70 years, under the brand name Trebor. Cadbury Australia & New Zealand marketing director, Tim Stanford, says the company has done its research and is certain of the product's success. He says a key to drive growth is to ...

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