Business Services Industry
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Australasian Business Intelligence, June, 2002
ABIX via COMTEX) -- Soccer Australia acknowledges a real need to reinvent itself to improve its image. It has circulated a candid draft report for the comments of the various state soccer federations. The business plan admits past failures. In fact, the public perception of Australia's soccer administration is one of in-fighting, corruption and seemingly an indifference to trying to promote a fresh positive image. Even as the document was being distributed, Soccer Australia was being sued for the repayment of more than $A3 million to the International Entertainment Corporation (IEC). Should IEC win, the world governing body of the sport, Federation Internationale de Football Association (FIFA), would be obliged to suspend Soccer Australia. This would mean an end to any...
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