Business Services Industry
Deloitte to look beyond calendar for its name.
Australasian Business Intelligence, June, 2002
Jun 12, 2002 (The Sydney Morning Herald
ABIX via COMTEX) -- Like the consulting arm of PricewaterhouseCoopers, Deloitte Consulting is also planning to announce a new name within months. It is currently working with global firm, Interbrand, on creating a new identity. Deloitte is looking for a new name that has meaning, rather than simply making up a new word, as Andersen Consulting did when it became Accenture. Meanwhile, PricewaterhouseCoopers' consulting arm will be known as Monday throughout the world. The firm will spend $US110m ($A190m) over the next year on a global marketing campaign to establish the new name.
Publication Date: 13 June 2002
PRICEWATERHOUSECOOPERS: DELOITTE CONSULTING PTY LTD: ANDERSEN CONSULTING: ACCENTURE: INTERBRAND...
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