Business Services Industry

Ethics a vital marketing attribute according to ABC's Jon Faine.

Australasian Business Intelligence, June, 2002

ABIX via COMTEX) -- Real estate agents have a powerful marketing tool for success - being ethical and accountable. This is the view of Australian Broadcasting Association's Jon Faine, who spoke at a recent forum held by the Real Estate Institute of Victoria. Faine says that from feedback in his radio program, the public is concerned with dumming biddings at auctions, the underquoting of prices, undermarketing of properties and overcharging of vendors. He says that the relationship with clients is built on trust and commercial transactions are based on relationships. To gain trust, estate agents must behave ethically.

Publication Date: June 2002

AUSTRALIAN BROADCASTING ASSOCIATION: REAL ESTATE INSTITUTE OF VICTORIA

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