Business Services Industry
Nestle aims to ring up Philippine customers with messaging games.
Australasian Business Intelligence, July, 2002
ABIX via COMTEX) -- Competitions based around short message service (SMS) technology are a popular marketing technique in the Philippines. The Gartner Group believes that Filipinos are the strongest users of SMS text messages in Asia. This is a factor which marketing companies have to utilise. Mobile subscriber numbers close to doubled in the Philippines in 2001. Nestle and Globe Telecom launched a SMS-based competition in June 2002. The prizes on offer for mobile telephone users include automobiles. Globe Telecom also ran a trivia contest based around text messaging in June 2002.
Publication Date: 27 June 2002
GLOBE TELECOM INCORPORATED: NESTLE SA: GARTNER GROUP INCORPORATED: NOKIA CORPORATION: McDONALD'S CORPORATION: THE COCA-COLA COMPANY
...
Most Recent Business Articles
- Multiple criteria evaluation and optimization of transportation systems
- Multi-criteria analysis procedure for sustainable mobility evaluation in urban areas
- A two-leveled multi-objective symbiotic evolutionary algorithm for the hub and spoke location problem
- Multi-criteria analysis for evaluating the impacts of intelligent speed adaptation
- The development of Taiwan arterial traffic-adaptive signal control system and its field test: a Taiwan experience
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- LIFO vs. FIFO: a return to the basics
- Design a commission plan that drives sales - Sales Commissions
- Too Young to Rent a Car? - 25-years-old the minimum age for car renting - Brief Article
