Ad dollars wanted.

Australasian Business Intelligence, July, 2002

Jul 16, 2002 (B&T

ABIX via COMTEX) -- New guidelines covering the measurement of Australian Internet audiences have been issued. Peter Coroneos, of the Internet Industry Association, says that the guidelines, issued in the week

ing 12 July 2002, will make it easier for advertisers to compare audience figures from different measuring firms. Kay Carey, of the Australian Association of National Advertisers, said it was likely that the new guidelines would lead to more advertiser interest in the sector. Three firms - Red Sheriff, Hitwise and Nielsen//Net Ratings - currently provide Internet audience measurement services in Australia.

Publication Date: 12 July 2002

INTERNET INDUSTRY ASSOCIATION: AUSTRALIAN ASSOCIATION OF NATIONAL ...

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