Business Services Industry
Blunnies' new heights.
Australasian Business Intelligence, October, 2002
Oct 15, 2002 (The Mercury - ABIX via COMTEX)
Tasmanian footwear company Blundstone has collaborated with Lonely Planet Publications to promote its Mountain Master range. The creative force and head of design behind the new high technology range is Sharon Teuma, recently appointed Blundstone's manager of sales, products and brands. Teuma drew upon her experiences as a backpacker in India in developing the new range. Melbourne's Lonely Planet has produced a special booklet on some of the world's most spectacular walks, which will be placed inside Mountain Master boxes. Lonely Planet's business development manager, Jeff Stone, said it perceives Blundstone as a naturally compatible company. The new unisex boot range is also suitable for weekend wear and features...
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