Brand revamp for Foxtel.

Australasian Business Intelligence, October, 2002

Oct 28, 2002 (Ad News - ABIX via COMTEX)

Foxtel has celebrated its seventh anniversary with a new logo. The new logo, "Foxtel - get it on", was launched for the first time on 23 October 2002. Mark Furness, the director of corporate affairs at Foxtel, said the new logo, part of an overall rebranding exercise, was intended to "refresh" the Foxtel brand. He denied it was linked to a proposed content sharing arrangement between Foxtel, Optus and Austar that is currently awaiting the consent of the Australian Competition and Consumer Commission. A new advertising campaign, to be developed by J Walter Thompson, will follow on from the rebranding exercise.

Publication Date: 25 October 2002

FOXTEL: 

TELSTRA CORPORATION LIMITED - ASX

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