Business Services Industry

CEOs rate corporate social responsibility.

Australasian Business Intelligence, October, 2002

Oct 10, 2002 (The Australian Financial Review - ABIX via COMTEX)

Brand image is a primary driver of corporate social responsibility, say global CEOs. According to a recent PricewaterhouseCoopers survey, 60 of CEOs believe the sluggish global economy did not diminish the importance of responsibility. The survey was conducted in conjunction with the World Economic Forum. Most CEOs saw social responsibility as something more than a public relations exercise. Most respondents also believed globalisation was a socially good thing, but were wary of the risks posed by anti-globalisation sentiment.

Publication Date: 11 October 2002 

WORLD ECONOMIC FORUM:

PRICEWATERHOUSECOOPERS:

CORPORATE GOOD WORKS

By Rebecca Turner 

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