Business Services Industry
Search functions can make or break web sites.
Australasian Business Intelligence, February, 2003
Feb 25, 2003 (Inside Retailing - ABIX via COMTEX)
Retailers have been urged to improve the quality of the search mechanisms used on their web sites. A survey by Jupiter Research has found that one-third of people who access retail web sites use a search function prior to browsing the site. However, 45 per cent of those that search a site state that they found looking through the results of their search too time-consuming. Thirty eight per cent complained that searching resulted in the retrieval of irrelevant products or information. Jupiter Research advises that retailers need to achieve a better understanding of consumers' searching procedures.
Publication Date: 24 February 2003
JUPITER RESEARCH
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