Carat wins IAG's $30m.

Australasian Business Intelligence, March, 2003

Mar 23, 2003 (B&T - ABIX via COMTEX)

In an move worth $30m, Carat Australia has succeeded Zenith Media as Insurance Australia Group's (IAG) media agency. According to sources, Carat Australia's bid was successful on the basis of strategy. IAG group executive sales & marketing, Karyn Baylis, states that the move was in line with policy, and not motivated by a need for change. Some retail brands of IAG are NRMA Insurance, ClearView and Swann Insurance. Carat Australia has also succeeded Zenith Media on the AC Nielsen MMS UK media agency league table.

Publication Date: 21 March 2003

INSURANCE AUSTRALIA GROUP LIMITED - 

ASX IAG:

CARAT AUSTRALIA PTY LTD:

ZENITH MEDIA PTY LTD:

ACNIELSEN:

NRMA INSURANCE LIMITED:...

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