Business Services Industry
Westpac account to Saatchi & Saatchi.
Australasian Business Intelligence, May, 2003
May 14, 2003 (The Sydney Morning Herald - ABIX via COMTEX)
On 14 May 2003, Australia's Saatchi & Saatchi was awarded the $A40m Westpac Bank advertising account. The firm, which competed against The Campaign Palace for the contract, will handle the bank's Australian and New Zealand advertising. Singleton Ogilvy & Mather were replaced by Saatchi & Saatchi after only 13 months on the account. The Campaign Palace had held the Westpac account for a few years until late 2000. Westpac has retained Lavender Direct as its direct marketing agency and Zenith Media as its media buyer.
Publication Date: 15 May 2003
WESTPAC BANKING CORPORATION - ASX
WBC:
SAATCHI AND SAATCHI AUSTRALIA PTY
LTD:
THE CAMPAIGN PALACE:...
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