Business Services Industry
B Digital and Nova strike a deal.
Australasian Business Intelligence, June, 2003
Jun 11, 2003 (Ad News - ABIX via COMTEX)
Australian radio broadcaster Nova FM has joined forces with mobile telephone group, B Clear and Simple, in a cross-promotion. Nova's prize-giving cars have been rebranded as "B clear and simple Nova Ambos", and will travel around cities giving prizes to listeners. B Digital's marketing manager, Jeremy Cookson, believes that the alliance of the two brands is logical. Nova prides itself on offering a different style of radio to Australian listeners, while B Digital promotes itself as an alternative to market leaders Telstra and Vodafone.
Publication Date: 6 June 2003
B CLEAR AND SIMPLE:
B DIGITAL LIMITED - ASX BBB:
NOVA:
DMG RADIO (AUSTRALIA) PTY LTD:
TELSTRA CORPORATION LIMITED...
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