Rising above the clutter: Retail demands hot creative.

Australasian Business Intelligence, July, 2003

Jul 10, 2003 (Ad News - ABIX via COMTEX)

Retail advertising in Australia needs to be clear and creative, to stand out in the crowd. In 2003, leading advertising agencies which work in this field include Saatchi & Saatchi, The Campaign Palace, IdeaWorks and M&C Saatchi. They have learned to finetune retail campaigns perfectly, because there is so much media clutter out in the advertising world. The catalogues for Peter Alexander and Freedom end up being collectors' items, they are so beautiful. The leading agencies make sure that the branding works at every point the consumer comes in contact with the retailer.

Publication Date: 4 July 2003

SAATCHI AND SAATCHI AUSTRALIA PTY 

LTD:

M&C SAATCHI AGENCY PTY LTD:

IDEAWORKS...

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