Business Services Industry
Bacardi Lion: the right mix.
Australasian Business Intelligence, July, 2003
Jul 22, 2003 (Ad News - ABIX via COMTEX)
Bacardi Lion plans to spend $A17m by mid-2004 trying to dominate Australia's $A2bn ready-to-drink market. Formed in a merger between Australasian brewer and wine group, Lion Nathan, and sprits brand, Bacardi-Martini, Bacardi Lion will heavily rely on getting sole access to Lion's distribution networks with its flagship drink, "Bacardi Breezer". McCann-Erickson, which has Bacardi-Martini's Quality Brands International advertising account, will also act for Bacardi Lion. Bacardi Lion's MD, Julian Williams, says the aim is to offer consumers more drinks at better prices in more places.
Publication Date: 18 July 2003
BACARDI LION PTY LTD:
LION NATHAN LIMITED - ASX LNN:
BACARDI-MARTINI PACIFIC...
- 5 Rules for Immediate Annuities
- Death in the Family: 12 Things to Do Now
- Dumbest Things You Do With Your Money
- 6 Online Networking Mistakes to Avoid
- 401(k) Mistakes to Avoid
- 5 Economic Scenarios to Keep You Up at Night
- The Real ‘Best Places to Retire’
- Best Credit Cards for You
- 12 Tough Questions to Ask Your Parents
- The Real ‘Best Colleges’
- Home Buyer Tax Credit: How to Cash In
- Why You Shouldn't Bash Cash
- 8 Phony 'Bargains' and Better Alternatives
- Danger: 3 Debit Card Scams to Avoid
- 6 Myths About Gas Mileage
- 29 Fees We Hate Most
- Quick and Easy Ways to Boost Returns
- Best Stocks to Buy Now
- Lower Your Taxes: 10 Moves to Make Now
- New Jobs: 8 Lessons from Real-Life Career Switchers
- The New Job Market: Who Wins and Who Loses?
- Health Care Reform's Public Option: Everything You Need to Know
- Volunteer Work When Unemployed: Should You Work for Free?
- Whose Recovery Is This?
- Long-Term-Care Insurance: 4 Biggest Risks to Avoid
Most Recent Business Articles
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- LIFO vs. FIFO: a return to the basics
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- Using object-oriented analysis and design over traditional structured analysis and design
- Design a commission plan that drives sales - Sales Commissions
