Business Services Industry
Banking on DM.
Australasian Business Intelligence, July, 2003
Jul 22, 2003 (Ad News - ABIX via COMTEX)
The use of direct marketing (DM) is increasing at the Commonwealth Bank of Australia (CBA). Such marketing includes electronic DM, or eDM, which is both cheap and fast. The CBA's marketing team analyses all products and decides on the best way to sell them. The use of DM enables the focus to be placed on the individual customer and their needs. The CBA uses various channels to communicate with customers, depending on customer preferences. Special report on electronic direct marketing.
Publication Date: 18 July 2003
COMMONWEALTH BANK OF AUSTRALIA - ASX
CBA
By Jane Schou-Clarke
All copyright subsisting under the Copyright Act 1968 (Commonwealth) resides in us.
No...
Premium Content Partnership |
HighBeam Research provides an in-depth online archive library of reference works.
Most Recent Business Articles
- Multiple criteria evaluation and optimization of transportation systems
- Multi-criteria analysis procedure for sustainable mobility evaluation in urban areas
- A two-leveled multi-objective symbiotic evolutionary algorithm for the hub and spoke location problem
- Multi-criteria analysis for evaluating the impacts of intelligent speed adaptation
- The development of Taiwan arterial traffic-adaptive signal control system and its field test: a Taiwan experience
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- LIFO vs. FIFO: a return to the basics
- Too Young to Rent a Car? - 25-years-old the minimum age for car renting - Brief Article
- Design a commission plan that drives sales - Sales Commissions
Presented by American Express