Setting the standard.

Australasian Business Intelligence, July, 2003

Jul 15, 2003 (B&T - ABIX via COMTEX)

The Australian Marketing Institute (AMI) and the University of New South Wales have conducted a survey of senior marketers. The report highlights a lack of communication between marketing departments and senior management. This is due in part to the absence of standard measurements to determine the success of marketing. AMI is therefore engaged in scoping out the development of a measurement standard to complement the Certified ...