Business Services Industry
Numbers start to add up for online advertising.
Australasian Business Intelligence, August, 2003
Aug 26, 2003 (Marketing - ABIX via COMTEX)
Prices for online advertising have stopped declining. Many critics of the medium are sceptical about its effectiveness but studies show that people do notice online banners on their computer screens. Morgan Stanley Dean Witter reported in 2001 that banner advertisements are very cost effective in branding, brand recall and brand interest. Their effectiveness at creating awareness is less impressive. The Interactive Advertising Bureau and DoubleClick came to similar conclusions in their reports on banner advertisements.
Publication Date: September 2003
MORGAN STANLEY AND COMPANY
INCORPORATED:
DOUBLECLICK INCORPORATED:
INTERACTIVE ADVERTISING BUREAU
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