Business Services Industry
Leo Burnett rehires chief.
Australasian Business Intelligence, September, 2003
Sep 21, 2003 (The Australian Financial Review - ABIX via COMTEX)
Nigel Marsh is returning to Australian advertising agency Leo Burnett as the national CEO. Marsh had been sacked from Leo Burnett in January 2003. He had been in charge of D'Arcy Australia, which merged with Burnett in 2002 after Publicis Groupe acquired their parent, BCom3. Burnett is returning to a national structure. It is abandoning separate Sydney and Melbourne centres and selling Leo Burnett Robinson in Adelaide. Burnett was the ninth-ranked advertising agency in Australia in 2002. It lost its $A70 million Woolworths account to M&C Saatchi in April 2003.
Publication Date: 22 September 2003
LEO BURNETT INCORPORATED:
LEO BURNETT (MELBOURNE):
LEO BURNETT SYDNEY:...
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