Esprit takes on stylish mission.

Australasian Business Intelligence,  October, 2003  

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Oct 09, 2003 (Herald Sun - ABIX via COMTEX)

Esprit is to launch a new campaign called Real People, Real Style. The company's managing director, Australia, Morris Wagenheim, says that he is on a mission to refresh and update the brand in the Australian market. In April 2004, the company will launch a new brand, called Esprit de Corps (EDC), within its outlets. Esprit will also open up to 30 EDC standalone stores throughout Australia, as well as 10 Esprit stores.

Publication Date: 10 October 2003

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