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Hot on the trail.
Australasian Business Intelligence, October, 2003
Oct 22, 2003 (Marketing Magazine (NZ) - ABIX via COMTEX)
Businesses have reportedly become aware that customers relationship management (CRM) is part of a process. Laurence Buchana, of SAP Australia and New Zealand, says that in the past, business tended to ignore the "relationship" aspect of CRM. Pivotal Corporation's MD, Helen Robinson, observes that customers may wish to be dealt with efficiently, rather than to forge close ties to a company. Michael Cranna, of Carlson Marketing Group, notes that CRM technology must suit the needs of the industry in which it is used. Aberdeen Group predicts that in 2006, $US3.2 billion will be spent on CRM in the Asia Pacific.
Publication Date: October 2003
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