Business Services Industry
Accent on youth may be a minus.(discount airline Virgin Blue competes with Jetstar)(Brief Article)
Australasian Business Intelligence, January, 2005 by Aston, Heath
Jan 19, 2005 (The Daily Telegraph - ABIX via COMTEX)
Australian discount airline Virgin Blue is facing a tough competition with Jetstar, owned by Qantas. Travel industry sources believe Virgin Blue's youth culture could be a pitfall for its business. While Qantas has a system of providing incentives and bonuses, Virgin Blue's approach is apparently not successful. Qantas uses incentives to promote sales through travel agents such as Flight Centre. Virgin Blue lacks certain expertise, said a market source.
Publication Date: 20 January 2005
VIRGIN BLUE HOLDINGS LIMITED - ASX
VBA:
VIRGIN BLUE AIRLINES PTY LTD:
JETSTAR AIRLINES PTY LTD:
QANTAS AIRWAYS LIMITED - ASX QAN
By Heath Aston
All copyright...
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