Business Services Industry
Ninemsn searches for greater market share.(MSN search engine)(Brief Article)
Australasian Business Intelligence, February, 2005 by Alarcon, Camille
Feb 08, 2005 (B&T Weekly - ABIX via COMTEX)
Microsoft has remodelled its MSN search engine in an attempt to better compete with Google and Yahoo!. In Australia, ninemsn plans to spend around $A2 million on promoting the improvements to the search engine's features. A television commercial created by McCann Erickson will go to air on the Nine Network on 6 February 2005, and will also be seen in Hoyts cinemas for nine weeks. A print campaign will be seen in many magazines owned by ACP, which, like Nine, is owned by Publishing & Broadcasting.
Publication Date: 4 February 2005
MICROSOFT CORPORATION:
GOOGLE INCORPORATED:
YAHOO! INCORPORATED:
McCANN-ERICKSON ADVERTISING PTY LTD:
NINEMSN PTY LTD:
ECORP LIMITED:...
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