Business Services Industry
The rise of the retail agency.(David Jones Ltd.)(Saatchi and Saatchi)(Brief Article)
Australasian Business Intelligence, February, 2005 by Lyons, Kate
Feb 08, 2005 (B&T Weekly - ABIX via COMTEX)
Advertising agencies in Australia are now seeking to work for retail businesses. Some of the largest businesses in Australia are retailers, such as David Jones. Large advertising groups are not prepared to lose retail accounts to smaller groups, so they are opening up divisions dedicated to retail. IdeaWorks focuses on retail advertising and is a specialist in this area. Team Saatchi at Saatchi & Saatchi deals with the David Jones advertising account. Advertisers who work with retailers have to be very innovative, and use a variety of media to capture consumers.
Publication Date: 4 February 2005
DAVID JONES LIMITED - ASX DJS:
COLES MYER LIMITED - ASX CML:
MYER STORES LIMITED:...
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