Business Services Industry
Factiva allows marketers to track their brand image.(Brief Article)
Australasian Business Intelligence, March, 2005 by Swinburn, Amanda
Mar 02, 2005 (B&T Weekly - ABIX via COMTEX)
In Australia, media technology provider Factiva has a new software product for communication specialists. Called Factiva Insight, it allows companies to market to other businesses and track changes in their segment. The tool is an add-on to Factiva.com, which allows firms to track their rivals' activities. Factiva also has software enabling marketers to "eavesdrop" on what is being said about their company on the web.
Publication Date: 25 February 2005
DOW JONES REUTERS BUSINESS
INTERACTIVE LLC
By Amanda Swinburn
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