Business Services Industry
Obesity a heavy problem, former Coke chief says.(Brief Article)
Australasian Business Intelligence, March, 2005 by McIntyre, Paul
Mar 23, 2005 (The Age - ABIX via COMTEX)
The Cola-Cola Company's former global boss, Douglas Daft, claims "Coke" does not hold the solution to rising global levels of obesity. According to Daft, obesity is a "very complex" problem that is caused by factors ranging beyond food. In his address to a forum at the University of New South Wales on 23 March 2005, Daft claimed sedentary lifestyles are also a key factor. Daft said Coke does not have the answers. However, he conceded that the issue cannot be ignored.
Publication Date: 24 March 2005
THE COCA-COLA COMPANY:
UNIVERSITY OF NEW SOUTH WALES
By Paul McIntyre
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