Business Services Industry
CBA to review its $45m ad account.(Commonwealth Bank of Australia)(Brief Article)
Australasian Business Intelligence, April, 2005 by Sinclair, Lara
Apr 03, 2005 (The Australian - ABIX via COMTEX)
The Commonwealth Bank of Australia (CBA) is reviewing its advertising account. The bank's $A45 million account has been held by advertising agency, 360, since 2000. The agency was co-founded by the bank after it sacked its three advertising agencies. CBA's new head of strategic marketing, Susan Nixon, will lead the review. The review will examine the bank's agencies, marketing suppliers and its marketing strategies. It will be the first time that 360 has had to compete for the business.
Publication Date: 2 April 2005
COMMONWEALTH BANK OF AUSTRALIA - ASX
CBA:
360 PTY LTD:
IKON COMMUNICATIONS CORPORATION PTY
LTD
By Lara Sinclair
All copyright...
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