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The Armani army marches on Collins Street.(Giorgio Armani S.p.A.)
Australasian Business Intelligence, April, 2005 by Costa, Gabrielle
Apr 07, 2005 (The Age - ABIX via COMTEX)
On 7 April 2005, the Giorgio Armani company officially opened its new store on Collins Street, in Melbourne. Armani's global group director and marketing manager, John Hooks, says the group is not a pioneer when it comes to real estate, regarding choice of location for its stores as among its more difficult decisions. Hooks claims that as Armani is a very well-established, expensive brand, its stores need to be in a well-established location. The new Melbourne store, which will cost approximately $A2,525 a square metre to fit out, is situated close to other exclusive fashion stores such as Louis Vuitton, Gucci and Chanel. Armani turned over $A2.2 billion in the 2003 calendar year.
Publication Date: 8 April 2005...
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