NZ, NSW tourism boost.(New South Wales promotes its tourism in New Zealand)(Brief Article)

Australasian Business Intelligence, April, 2005

Apr 13, 2005 (Ad News - ABIX via COMTEX)

Tourism New South Wales (NSW) has launched a direct mail campaign in New Zealand. The tourism body aims to encourage more New Zealanders to take self-drive holidays in NSW. The campaign is directed at the 147,000 New Zealanders who visited the State in the three years to 2005. The $A80,000 campaign was created in collaboration with House of Travel, Air New Zealand in Tourism Australia. Sales rose by over 30 per cent in 2004 after a similar campaign.

Publication Date: 25 March 2005

TOURISM NEW SOUTH WALES: 

HOUSE OF TRAVEL:

TRAVELPLAN HOLIDAYS LIMITED:

AIR NEW ZEALAND LIMITED - ASX AIZ:

TOURISM AUSTRALIA PTY LTD

By Tracey McEldowney

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